While self-service business intelligence solutions have become the norm in law firms, the actual user experience proves there is much to learn about how to effectively surface strategic insights to end users. A successful reporting platform must be accessible, flexible, standardized, personalized and real-time – all at once. Many law firms are a long way from achieving this perfect solution, but all hope is not lost. The most successful analytics platform will meet users at their door – that is to say, provide a robust self-service solution that is personalized, comprehensive, and easy to use. We will discuss the foundation of building a successful solution – while also filling in the gaps with bespoke reports that meet the diverse and divergent needs of any law firm.