The rise of generative AI, shifting rate structures, and evolving reporting metrics are redefining how law firms manage budgets and client relationships. To navigate these changes, Pricing and LPM professionals must embrace new tools and approaches to enhance decision-making and operational efficiency. This webinar examines the continued evolution of the pricing function, the role of metrics and data in driving performance, and whether legal pricing is more art or science. We’ll also explore how firms are adapting rate structures and leveraging generative AI to optimize profitability and improve client outcomes.